Postcards for HVAC · Plumbing · Electrical · More
Fieldpostcards connects to ServiceTitan, Housecall Pro, or Successware, reads your job history, and finds the streets where your best customers live. We design the postcard, mail it, and count every single call it brings back — then AI Call Coaching scores each of those calls, so you know your mail is working and your team is booking the jobs it earns.
Connect your software in about 10 minutes. The market analysis is free — you see it before your first card ever mails.
Slow drain? We'll clear it same-day or the visit is free.
Works with the software you already run your business on
How it works
Most postcard companies hand you a design tool and a mailing list and wish you luck. We do the whole job, start to finish, and show you exactly what came back.
Link ServiceTitan, Housecall Pro, Successware, or upload a customer file. Takes about 10 minutes. We only read job and customer data — we never change anything.
We look at where your most profitable jobs actually happened, then find nearby households that look just like those customers. You see the map before anything mails.
Our designers build the card around your offer, your logo, your service area. You approve it. We print it and get it into mailboxes — no design fees, no print shop runaround.
Each card carries its own phone number and QR code. When someone calls or scans, it shows up on your dashboard the same day. No guessing where the phone rang from.
$/hh = estimated return per household mailed, based on your last 24 months of jobs
Where the cards go
Proof, not promises
Each campaign gets a dedicated phone number that forwards to your office and a QR code that opens your booking page. When the phone rings or the code gets scanned, it's logged. Run two versions of a card and let the calls decide the winner.
Then we mail more of the winner. Next round, Card B goes to the rest of your best neighborhoods, and we test a new challenger against it. Your cards get better every mailing — based on your calls, not our opinion. (Numbers above are from a sample campaign — yours will be your own.)
Powered by AI Call Coaching
A postcard that gets 60 calls is wasted if 20 of them hang up without an appointment. Because every tracked call runs through AI Call Coaching, each one is scored within a minute of hanging up — so you know how the mail performed and how the person answering it performed.
✓ Went well: Dana confirmed the free camera inspection right away — the caller said "that's why I'm calling."
△ Do better: Caller asked about water heaters at 2:40 — a chance to book a second job that went unmentioned.
Website design
Nearly every QR scan happens on a phone, standing in a kitchen, next to the problem. If that scan lands on a slow homepage with no obvious way to book, the card did its job and the website threw it away. We build sites with one purpose: turn that visit into a booked appointment.
We build your complete site first, and you see the finished design before you pay anything. Like it? It's $500, once, and the site belongs to you — not us. Don't like it? You owe nothing and keep your current site. If you want us to keep it fast and online, fair monthly hosting is available; if not, take it anywhere you like.
Tracking numbers and QR codes count every call and scan, per card, per neighborhood.
Every call scored by AI Call Coaching — bookings counted, misses flagged.
A fast site with two jobs: get the call, or get the appointment.
Your dashboard
Pricing
One price covers everything — the targeting, the design work, the printing, the postage, the tracking number, and the dashboard. Mail 500 cards or 50,000. Skip a month when you're slammed. There's nothing to cancel because there's nothing you're locked into.
Volume pricing drops from there. Postage included.
Straight answers
For home services, yes — when they land in the right mailboxes. A homeowner with a slow drain doesn't search for a plumber until the drain is slow; a card on the fridge is how you're the one they call. The difference with Fieldpostcards is you don't have to take that on faith: every campaign shows you its calls, its booked jobs, and its dollars. If the numbers don't work, stop mailing. You're not locked in.
We read job locations, job values, and job types to build your targeting map — that's it. We never sell your data, share it with other companies, or mail your customer list on anyone else's behalf. Disconnect anytime and we delete it.
No. You can upload a spreadsheet of past jobs (addresses and job values) and we build the map from that. We're adding direct connections to more field service programs — tell us what you use and we'll let you know when yours is ready.
Design takes 2–3 business days after you share your offer. Once you approve the card, printing and delivery typically take 7–10 business days. Plan on cards landing about two weeks after you say go.
It rings straight through to whatever number you choose — your office line, your cell, your answering service. Callers notice nothing. Meanwhile the call is logged, recorded, and scored by AI Call Coaching within about a minute, so you know the call came from the card and whether it turned into a booked job.
Simple things that decide whether a call becomes a job: how the phone was answered, whether the offer on the card came up, whether the caller was asked to book, and whether they did. Each call gets a score with the specific moments from the recording behind it, plus one thing that went well and one thing to do better. If your calls are answered by an answering service, scoring works the same way — and tells you whether that service is earning its fee.
No. The QR code can point at your current website, a single booking page we set up for the campaign, or straight to your phone number. But if your site is losing the scans you're paying for, we'll build you a complete new one — and you see the finished design before you pay anything. If you like it, it's a flat $500 and the site is yours to own outright. If you don't, you owe nothing. Monthly hosting is available if you want us to run it, but you're free to host it anywhere.
We'll suggest offers based on what's working for companies like yours in your trade, but the final call is yours — it's your price and your calendar. Then A/B testing tells you, in actual phone calls, whether your instinct or ours was right.
Free · No card required · Takes 10 minutes
Before your first campaign, we analyze your whole service area and show you exactly which neighborhoods your money should go to — and which ones to skip. It costs nothing, and it's yours whether you mail with us or not.
Get my free market analysisNo contract. No monthly fee. Stop mailing whenever you want.